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Lewis Group, LLC

Capabilities

Worldwide Reach &
182 Million Monthly Uniques

10,000+ Publisher Direct Partnerships

PROACTIVE CAMPAIGN MONITORING & OPTIMIZATION

COMPETITIVE RATES &

ADDED VALUE

FULL TRANSPARENCY & SITE LEVEL REPORTING

BRAND SAFETY MEASURES ENFORCED

STRATEGIC TARGETING VIA 1ST & 3D PARTY DATA, OFFLINE DATA, IP ADDRESS

EXCEL IN BOTH BRAND AWARENESS & DIRECT RESPONSE INITIATIVES

HIGH VIEWABILITY & ABOVE THE FOLD INVENTORY

HIGH IMPACT & NATIVE AD CAPABILITIES

Audience

Audience

Our worldwide inventory provides access to an affluent, educated, and older demographic that is more likely to make online purchases.

Top GEOS

UNITED STATES I CANADA I UNITED KINGDOM I AUSTRALIA I LATIN AMERICA I SOUTH AFRICA

World Map Lewis Group Consulting
Person bar chart, Lewis Group Consulting

Household Income

Bar Chart Lewis Group Consulting
Lewis Group Consulting Percentage Education
Target Segmentation

Demographic

Age
Education
Ethnicity
Gender
Language
Life Stage
Net Worth
Marital Status
Marital Status
Household Income
Children in the Household

Target Segmenting

Contextual

Keyword
Section
Vertical
In-Language

Mobile Specific

In-App
Mobile Web
Carrier
Device
LAT/LONG
Geo-Fencing
Address

Geographic

City
County
Address
Zip Code
State
Country
DMA
Device ID Lookback

Retargeting

Cross-Device
Opt-In/Opt-Out
Dynamic

B2B

Professional Groups
Certification/Honors
Years in Business

Account Based
Company Size
Sales Volume
Net Worth
CRM Data
Company
Job Title
Industry
Seniority

Behavioral

Purchase Based
Donor Based
Look-alike
Predictive
Interest
Retailer
In-Market
Search

Additional Options

Email
Day Parting
IP Address
Cross-Platform
White/Blacklisting
Operating System
Weather Triggered

Campaign Manager

Customer service is a critical component of any vendor relationship and at Lewis Group, LLC, its importance is paramount. Prompt, friendly, understanding, and smart service is what we strive for. We have three specialists assigned to each account. to ensure we accomplish your performance goals. Below are the team members managing every campaign.

Campaign Manager

Detailed Account Executive

  • Primary point of contact

  • Provides flexible and customizable reporting

  • Ongoing support and service

  • Strategic planning recommendations and guidance

Campaign Account Manager

  • Optimizes towards campaign KPIs (VTR, CTR. CPA. etc.)

  • Implements manual and algorithmic optimizations

  • Geographic,creative/ad size time-of-day/day-of-week split testing and optimizations

  • Even pacing/full delivery assurance

  • Viewability/brand safety monitoring

Media Buyer

  • Secures additional scale on top performing sites

  • Onboards contextually relevant inventory

  • Negotiates cost efficient pricing

  • Contracts publishers for above-the-fold inventory only to maximize viewability and performance

SEO & SEM

SEO & SEM Capabilities

  • We have a Google Agency Partnership to help with executing AdWords PPC and Display campaigns, which ensures quick campaign launches and efficient bidding.

  • All online advertising is highly optimized based on our knowledge of top performing converting industry keywords, SEO data and website analytics learnings In real-time.

  • Our team will detect trends between your advertising channels and optimize for peak performance.

Lewis Group Consulting, consulting.

SEARCH & PROMOTED LISTINGS
Seamlessly integrate into the results of major search engines.

RAPID GROWTH 182 MILLION UNIQUES

CROSS DEVICE : MOBILE TABLET DESKTOP

10,000+ DIRECT PUBLISHER PARTNERSHIP

SEM: Search Engine Marketing

SEM improves overall ranking in major search engines increasing website traffic and conversion percentage from paid search traffic. SEM increases new visitor traffic. as well as referring traffic from other sites/content, like social media.

SEO: Search Engine Optimization

Our SEO strategy ethically helps search engines rank your site allowing you to show up in search results before the competition, through organic site optimizations. SEO builds awareness and increases brand reach across all platforms.

Social Media

Social Media

We offer services across a variety of social media platforms. Our social media experience reaches across Facebook. Twitter,
LinkedIn, YouTube, instagram, Pinterest. and Snapchat. Our campaign management team has extensive experience with
campaign set up and management of delivery and optimizations across each social media platform.

Specialized Targeting

Anchor 1

Predictive Targeting

Advanced version of lookalike audience targeting that measures the attributes of converting users, then uses those attributes to find additional users who are likely to convert.

Mail Domain

Deliver ads to users who have received emails from select domains of interest, whether they compete with or complement the client‘s offering. We can also target by mail category, rather than specific domains.

Dynamic Retargeting

Serve various creatives dynamically based on site visit history to ensure ad content is most relevant to users receiving your ads. This tactic is great for online retail clients, as we're able to serve ads that display the product the user has been viewing online.

Weather Triggering Targeting

Serve ads dynamically based on current weather conditions, such as precipitation, temperature, humidity, wind. pollen, etc.

Keyword Search Targeting

Target users based on their search history. Client can provide keyword list, or we can compile the keyword list for client approval.

Device ID Lookback

Allows brands to serve ads to users who have been to a specific physical Location within the past year and target them with ads anywhere they are now. This Is available for custom locations or pre populated points of Interest. like popular restaurant chains.

Amazon DSP

Engage with Amazon audiences via Amazon DSP campaigns. Examples Include groups of browsers and shoppers of specific product categories on Amazon.

CRM Data Integration

Integrate a client‘s CRM data in the form of IP Addresses, email addresses, or physical addresses to serve adls to specified target users. We are able to provide match rate data in advance and run household extensions to increase reach.

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